The Founders Story
Where Vision Meets Expertise
The story of Prism Digital Labs begins with three seasoned product leaders who recognized a critical gap: while AI technology was advancing rapidly, most businesses—especially small companies and non-technical industries—were being left behind. Amanda Ford, Bhuvana Raghunathan, and Rachel Chukura brought nearly 50 years of combined technology experience, but more importantly, they shared a vision of making AI accessible rather than intimidating.
The name “Prism” perfectly captures their mission: just as a prism refracts complex light into something clear and beautiful, Prism Digital Labs transforms complicated business challenges through the lens of technology, revealing impactful solutions. The three-sided geometric form also represents their balanced partnership—three equal sides creating something stronger together.
A Partnership Proven Under Pressure
Having successfully collaborated for years at our previous company—navigating high-pressure product launches and delivering solutions for millions of users—the founders knew they could trust each other when it mattered most. When they found themselves at similar career crossroads, each seeking greater impact and better work-life integration, building something together felt inevitable.
Unique Perspectives, Powerful Results
As women in technology and working mothers, the founders bring perspectives often missing from the AI landscape. Their experience managing multiple priorities and solving problems with efficiency has become their competitive advantage. "Being a mom has made me a skilled juggler," explains Bhuvana. "I can handle many things at once without being easily overwhelmed, which is essential as a founder."
Building Possibilities, Not Just Products
For the Prism team, success extends far beyond financial metrics. They're committed to accelerating AI adoption across industries, supporting working parents in achieving better balance, and creating pathways for the next generation of women in technology. By combining strategic consulting, hands-on product development, and innovative exploration, they're positioned as the bridge between where businesses are today and where they need to be in an AI-powered future.
A Story of Convergence
Their story is one of convergence: expertise meeting opportunity, individual strengths creating collective power, and seasoned professionals choosing to build something that matters. In an industry focused on disruption, Prism Digital Labs focuses on empowerment—helping businesses not just survive the AI revolution, but thrive in it.
Meet the Founders
Three equal sides creating something stronger together
Amanda Ford
Co-Founder
Bhuvana Raghunathan
Co-Founder
Rachel Chukura
Co-Founder